Disney Star retains media rights for next four years

Disney Star won the bid for their new closed-loop network after beating out competitors such as Sony, Zee and Viacom18

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The International Cricket Council announced on Saturday evening that Disney Star has retained the rights

The network won this closed-loop bid process after beating rivals, such as Sony Pictures Television India Limited (S Pie), Zee Entertainment Enterprises Ltd.

The bidding for the media rights to ICC and Disney-Star has reached an unprecedented level.

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With nearly $4 billion on offer, it is not surprising that neither company wants their competitors getting first dibs!

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In June 2022, Disney Star retained the IPL television rights for Rs 3.575 crore per game - a fraction of what they were paying before

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when these deals were sole-sourced in 2008 and 2009 at an average annual rate over four years

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worth $87 million dollars with one negotiated agreement lasting till 2015!

All four broadcasters had submitted their bids after protesting about the lack of transparency

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